A LIFE-CHANGING NIGHT’S SLEEP

"As a child you feel safe when your mother is safe..."

Here is where verbatim text meets great advertising.

I am so proud to be an Ambassador for the New Zealand Women's Refuge. Our 2024 Women's Refuge Winter appeal has just been launched in New Zealand. It is my experience in creating drama with violent offenders in service of social justice that has given me a deep interest in helping Women's Refuge to break the cycle of violence... and raise money to help New Zealanders find the safety and comfort that every family deserves.

It's so exciting that this year the campaign is centred around a verbatim approach, inviting donors to engage with the stories of the Refuge. New Zealand actors eagerly contributed these performances. You can see them pictured below, and listen to all their beautiful performances on the site. Here is the first one, Kelly's Story, read by Anapela Polataivao.

SAFE NIGHT BED SHOP

A different Safe Night campaign is dreamt-up every year by the Creative Agency 81. I love how Chris Bleackley and his team at 81 take an unexpe…